The Bullet Dodger

I was out sick on Friday from work. I missed what happened. Twenty of our best and brightest were laid off. Twenty faces with twenty families, perhaps twenty children, and maybe even twenty houses. All scattered. This morning I was called into our editor-in-chief's office, and the door closed behind me.

I would not be laid off. My job title would change and a small pay raise would be implemented. It was a new position that they recently created in light of our new-found SEO fanaticism and desire for a solid keyword taxonomy.

So, I don't know what the responsibilities are yet, but continuing to be a copy editor is one of them. Guess what my new job title is.

CONTENT LIBRARIAN

I just can't get escape that word, can I? "Librarian." Granted, I consider the title a GUARDIAN OF CONTENT, A SENTINEL OF TEXT, A GATEKEEPER OF KNOWLEDGE. Yes, in all caps, that's how it goes.

Although unrelated, the term reminded me of a certain principle: In the same vein as a business, you have to decide what kind of audience you want in order to achieve your own success. And, if you're not attracting the right audience, consider all the variables affecting the perception of your product. I'm saying if it's not getting you what you want, but you believe in the product, consider altering your packaging and altering your approach.

Take Lady Gaga for instance. For all intents and purposes, she was just another singer/songwriter from Yonkers trying to make her way. But it wasn't until she went clinically insane, decided that her credit score didn't mean shit, and built an alter ego, that she found the success she always fantasized about. The product never changed, but her approach and her packaging gave her the Wow Factor.

I posit that the same principle can be asserted in "dating." Your thoughts? I'm not saying change who you are, but take a look at what kind of bait you're throwing to figure out what kind of fish you want to catch.

Don't like the fish? Get new bait.
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Oh, Anna Karina. You so pretty.